Yellow Journalism &c.
WHO: The Un-Gyve Limited Group
THE YELLOW BOOK: An illustrated quarterly published in London from 1894 to 1897 by Elkin Mathews and John Lane and in Boston by Copeland & Day.
"It was his misfortune to be respected as a writer by almost everyone except those with whom he most consorted. Poppet and her friends looked on him as a survival from the Yellow Book."
— Evelyn Waugh, Put Out More Flags
YELLOW JOURNALISM: Jive.
N.B. The alphabet swatch colour is Yellow Chartreause from the Un-Gyve Palette.