WHO: The Un-Gyve Limited Group
UNDERWOOD & UNDERWOOD: Underwood & Underwood, pioneering producers of stereoscopic and other photographic images, founded in 1880 in Ottawa, Kansas, by brothers Elmer Underwood and Bert Elias Underwood. The company relocated its headquarters to New York City in 1891. Underwood & Underwood were also pioneers of news-bureau photography, a field which they entered in 1896 selling news photos to newspapers and magazines. The first photographs depicted the Graeco-Turkish war and were taken by Bert Underwood while at the front with the Greeks. By 1901, production of stereoscopic photographs at Underwood and Underwood reached 25,000 a day while annual sales of stereoscopes attained a level of 300,000. The firm recruited an army of freelance news photographers, and newspaper and magazine publishers seeking alternative to traditional line drawings and woodcut illustrations created demand for prolific output of Underwood and Underwood, and within three years had established a sales outfit that would virtually dominate the news photography field for over 30 years. In 1920 stereograph production was discontinued and Underwood & Underwood sold its stereographic stock and rights to the Keystone View Company.
N.B. The alphabet swatch colour is Ultramarine from the Un-Gyve Palette.